When Sellers decide to hire a Realtor they usually have researched and hired one because they feel they can trust that agent. The agent prepares a marketing plan and home staging is a very important part of that plan. Sellers normally pay for Home Staging services. However in some situations, Realtors have made arrangements to pay part of the cost when the home sells faster and for higher profits than originally listed.
Because Home Staging is a powerful selling tool, I encourage sellers to view Home Staging as an investment on their ultimate profit, rather than viewing it as an expense.
Think about this: if you are carrying the costs associated with owning a home while on the market, such as mortgage, property taxes, home owner's insurance, fuel, electricity, interior and exterior maintenance (think mowing and/or snow removal), that adds up. Add in price reductions (many times unnecessary if Staged properly to begin with), and the cost of Home Staging is small compared to the costs associated with carrying the home from month to month while it's on the market.
If a homeowner would sell their property quicker for more money because they decided to stage wouldn't that be considered an investment?
What are costs associated with selling a home? Realtor fees, cleaning crew, home inspectors, other inspections, escrow fees, title fees. Do these fees increase the value of a home? NO. Staging does, and more and more agents make this a requirement when they discuss a listing agreement.
The seller usually pays for the staging to improve their home, and the home sells faster and for higher profit! For more information on Staging or Redesign check my website at www.simplystunningdesigns.ca